When we re-engineered our business in 2004, it resulted in the business receiving much less 'initial commission' in favour of recurring commission or fees.
Accordingly, the level of shared income enjoyed by professional introducers also reduced and many of our supporting practices sought alternative agreements with 'traditional IFAs' in an attempt to prolong the additional income generated by financial services activities.
In more recent times, we have discovered that income generation is no longer the prime mover in professional practices deciding how to deal with their clients' investment advice requirements.
The driving factor now seems to be the desire to ensure that their clients receive fairly priced, consistent advice, delivered by fellow professionals (our Director of Financial Planning is a Chartered Financial Planner, one of only around 1000 in the UK currently), with them being kept informed of transactions and any tax or other consequences impacting on their direct dealings with those clients.
Whether any practice income is generated seems to be of little or no importance to the practices that we are working with, and we have 'rekindled' many of our former professional introducer relationships in recent times.
That being said, we do have some introducers where the level of client introductions is such that we have been able to save on other marketing costs to attract new clients. In these situations, these marketing cost savings have enabled us to create a structure which generates additional practice revenue as a result of these introductions.
The way we work with professional introducers varies from a 'reactive' type service, where we are there whenever a practice or one of their clients need advice to a 'proactive' service, where we promote targeted financial planning or investment advice at selected clients where a specific need or requirement is known to the practice or partner.
We are happy to provide whichever service option is preferred by a practice.
We are very aware that when a professional practice recommends us to a client it is THEIR client relationship that they are putting at risk and we make sure that the benefits to the client and the practice outweigh that risk by exemplary client service and advice. We ensure that the practice is fully informed of progress and the impact any advice given has on their direct dealings with that client.
Should you want to know more about how we work with our professional introducer partners, please give us a call or email us and we can arrange to meet and discuss this in more detail.